In Aug 2016, Janelle founded We Of The Night (formerly Women of The Night) to address the lack of employment, networking and mentoring opportunities for local women artists of all genres. Alongside two co-producers, they created Cherrypop Productions which has produced five local showcases in just a year. Featuring over 15 artists per show, We Of The Night has offered a liberating, on-going performance space for emerging and established artists in the Geelong region.

Cherrypop are looking to expand their business in 2018, providing workshop, seminars and training programs for young and emerging artists to connect with the established artists of the area.

This has been a community building project and is based on the premise of uplift, inspire, empower. The work speaks for itself in it's overwhelming success.